Customer Profile

• Vehicle: 2022 Mitsubishi Outlander SE S-AWC
• Customer: George Bell
• 

Since he retired 3 years ago, George has been helping his daughter by looking after his grandkids after school. His grandson Jake is 12 and plays AA hockey with a practice schedule that requires him to be at the arena four out of five days each week. Sarah is 10 and has started enjoying horseback riding lessons, something that George encouraged her to explore.

George is currently driving a 2012 Lincoln MKX and it’s time to replace his vehicle. At ten years old, the maintenance costs are becoming prohibitive, and the fuel economy is quite poor at 12.2 L/100kms – with the price of gas today, he can’t keep running the grandkids around town. He has already visited the Lincoln dealership and was considering the 2022 Lincoln Corsair, but after adding optional features like the panoramic sunroof and heated leather wrapped steering wheel, the price was well over $50,000.

During his vehicle research, he came across the Mitsubishi Motors channel on YouTube and was intrigued by the Mitsubishi Outlander. After your comprehensive walk-around, he has settled on the SE S-AWC as it has many of the premium comforts and conveniences he was looking for (including the power panoramic sunroof), greater fuel efficiency, the seating/cargo flexibility to help drive the grandkids to their after-school activities (including teammates on occasion), and an attractive MSRP – more than $15,000 less than the Lincoln.

Knowing that he has driven his MKX for 10 years, you know that he was comfortable with his Sync with MyLincoln Touch infotainment system, so you plan to spend some extra time at delivery reviewing the Smartphone Link Display Audio System - including how he can connect his iPhone and charge it wirelessly. You also plan to help him set his Hands-Free Power Liftgate, as George is only 5’1” and the factory setting is a bit high for George to reach comfortably.

Prepare an engaging 5-minute virtual delivery presentation, based on the above customer profile, and submit it to the contest entry page. Don’t forget to leverage MiDelivery!



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